Nicole Kidman starring in AMC Theatres' $25 million ad campaign
AMC CEO Adam Aron on $25M ad campaign, potential relationship with GameStop
AMC Entertainment CEO and President Adam Aron on making a comeback amid vaccination efforts, Nicole Kidman starring in the newly-released AMC ad campaign and a potential relationship with GameStop.
AMC Theatres unveiled a new $25 million ad campaign on Wednesday that it says is the first of its kind for a theater chain.
AMC CEO Adam Aron joined FOX Business' "The Claman Countdown" on Wednesday and showed off the company's very first ad starring Hollywood star Nicole Kidman.
The ad will be aired nationwide on television, in theaters, and on social media starting Sunday, and AMC – the largest movie exhibitor in the world – says it's a first for a theater chain to advertise itself.
When asked by host Liz Claman why AMC is launching the campaign now when it's never been done before, Aron explained that "with three-fifths of the U.S. population vaccinated, Americans want to get out again." That was evident for the chain over the Labor Day weekend, when AMC shattered records, outpacing its 2019 numbers for the first time since closing their theaters at the start of the coronavirus pandemic.