Polygon ($MATIC) Powered Debut NFT Collection by Dolce & Gabbana Sells for 1,885 ETH

Recently, Italian luxury fashion house Dolce & Gabbana (aka “D&G”) reported that “Collezione Genesi”, its debut NFT collection (which consists of both digital and physical works of art) had sold for over 1,885 ETH on Polygon-powered NFT marketplace UNXD.

As CryptoGlobe reported on July 15, the items from this fashion NFT collection, which was inspired by the city of Venice, and created in collaboration with UNXD, got featured in three D&G events — Alta Moda (i.e. high fashion or haute couture), Alta Sartoria (i.e. high-level formalwear), and Alta Gioielleria (i.e. high/fine jewellery) — that took place in Venice on August 28, August 29, and August 30 respectively.

Auctions of the items in the Collezione Genesi went live on the UNXD website on September 26.

The idea was that the winner of each auction would receive not just an NFT, but also the physical version of that NFT as well as access to exclusive D&G events. For example, in the case of “The Glass Suit”, the winner would receive the following set of digital, physical, and experiential goods:

According to UNXD, “this 9-piece, one-of-a-kind collection was personally designed by Domenico Dolce and Stefano Gabbana exclusively for UNXD” and D&G says it “took an insane 16,000 hours of total time to create.”

The winning bids for these nine items ranged from 97.436 wETH (for “The Mosaic Impossible Jacket“) to 423.500 wETH (for “The Doge Crown“):

According to a report by The New York Times published on October 4, the buyers “included Pranksy and Seedphrase, two leading NFT collectors; Boson Protocol, a company building a crypto-commerce protocol; and Red DAO, a decentralized autonomous organization formed in the crypto community to invest in digital fashion.”


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Photo by “MAKY_OREL” via Pixabay

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