Toy Companies Hasbro, Funko and Mattel Turn to WAX as Trusted Partner
William Quigley loved baseball cards during his pre-teens. As the founder of WAX (Worldwide Asset Exchange), you might think Quigley’s crowning achievement may have been to strike a deal with Topps Baseball Card company, so WAX could manage and create NFTs with the MLB.
However, Quigley was able to add another giant feather to his cap as WAX recently completed the rare “hat trick” as the official NFT partner for the toy industry’s “big three” – Funko, Hasbro and Mattel.
A partner for many
WAX was already a trusted partner for many, working with well-known intellectual property including “SAW”, “The Princess Bride”, “Blade Runner” and already had multiple massively successful NFT drops for Topps (with more planned), Capcom, and others; but the business is now in rare company with this week’s upcoming launch of the Mattel Hot Wheels NFT Garage line which completes the trifecta WAX began with successful partnerships with Funko and Hasbro earlier this year.
“As we innovate within the NFT space, WAX continues to align with incredible, iconic brands,” said William Quigley, CEO of WAX. “To be entrusted by the “Big Three” of the toy industries is not only gratifying but it validates what WAX as a company is trying to do.”
Available for a limited time, exclusively through Hasbro Pulse, Hasbro’s Power Rangers NFT drop collection featured the iconic franchise that first swept through the American airwaves in the 1990s. Hasbro Pulse Premium members had exclusive access to purchase the collection on HasbroPulse.com, while supplies lasted. Fans were able to expand their collections with a Power Rangers NFT, uniquely transacted through the blockchain that can be redeemed for a special edition Dino Megazord.
Perhaps one of WAX’s most prolific partnerships lies in their connection to Funko. Funko has been extremely active in the NFT space lately as they launched its Iron Maiden Digital POP collection, the first band to be immortalized as Digital POP characters.
Funko’s Iron Maiden Digital Pop! NFT collection of course stars the iconic ‘Eddie’ who has featured on all the band’s album covers throughout their career.
The company recently released their Digital Pop! Collectibles based on the iconic figure, Big Boy. The fast-food icon with chubby cheeks and checkered overalls. With a celebrated history of Big Boy’s life as a bobblehead, Big Boy’s digital adventure was featured by WAX.
The sensational Teenage Mutant Ninja Turtles (TMNT) franchise began in 1987 and became an instant hit — inspiring numerous comics, movies, and cartoons. Thirty-four years later, Funko and TokenHead brought these “heroes in a half shell” to life in a collection of Digital Pop! on the WAX Blockchain.
Then there’s the Mattel Collection. More than 5,000 NFTs in this release are redeemable for real-life special edition die-cast cars, as part of this vIRLs (virtual+In Real Life) collection. Select tokens will unlock access to real-world Hot Wheels products including the Twin Mill, Rodger Dodger, Mach Speeder, SS Camaro and the Bone Shaker – which is the rarest of them all. The collection launches November 16, 2021at 10 am Pacific / 1 pm Eastern.
“It’s intriguing to see content digitized, come to life and become so valuable… think of what the future might bring,”
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