Blockchain Firm Ambrosus Teams With Swiss Coffee Alliance
Blockchain startup Ambrosus has teamed with the Swiss Coffee Alliance (SCA) to bring digital transformation to the global coffee markets.
Ambrosus combines sensors, blockchain technology, and smart contracts to reduce inefficiency in the global food supply chain in pursuance of its goal to become the first publicly verifiable and community-driven system to assure the quality, safety, and origins of food. Through its AMB-NET portal, Ambrosus enables the secure, and frictionless dialogue between sensors, distributed ledgers and databases to optimize supply-chain visibility and quality assurance.
The Swiss Coffee Alliance provides scientific, technological and innovation expertise to companies along the entire coffee value chain – from farmers and roasters to product developers, manufacturers and retailers. They empower companies to optimize their business processes, enhance their product lifecycle management, and develop and launch their next innovation.
The partnership is aimed to address the problem of unethical distribution of profits throughout the ecosystem. According to a research from Fairtrade International, global coffee revenues soared from $30 billion in 1991 to $81 billion in 2016. Howver, smallholder coffee farmers have seen their incomes wither from 40 percent to under 10 percent in the same period. To make matters worse, many of these smallholder coffee farmers live in poverty-line conditions, barely making enough money to cover the costs of production.
By combining Ambrosus’ proprietary sensor-to-blockchain technology and the SCA’s robust network of farmers, roasters, product developers, manufacturers and retailers, this partnership will work towards building the foundation for a more sustainable and equitable supply chain and unearthing new operating efficiencies.
The goal is to make grower supply chains more efficient, so that the wild swings of the market, and the man-made degradation of mother nature, don’t disenfranchise those who are most in need.
“Swiss Coffee Alliance is one of the largest coffee trade-groups in Europe, and in the world,” said Ambrosus Chief Executive Officer Angel Versetti. “They play a vital role in the import/export dynamics of this market. We are excited to help the Alliance integrate the Ambrosus Blockchain into its consulting infrastructure, so we can together drive sustainable transformation, transparency and trust throughout global coffee value chains.”
“This is a truly transformative partnership that captures the full essence and spirit of Swiss ingenuity,” said Claudinei Monteiro, SCA’s chief technology officer. “With the Swiss Coffee Alliance’s deep sector-expertise and Ambrosus’ unrivaled decentralised supply-chain solution, we are going to create a more profitable and equitable ecosystem for all parties in the production line, with a key emphasis on those who have been abandoned by Wall Street.”
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