CBS Set Super Bowl Record With $545M In Ad Revenue, Research Firm Estimates
CBS may have aired the lowest-rated Super Bowl since 2007 last Sunday, but the network raked in $545 million in ad revenue from the linear broadcast, a record haul for the game. The figure is an estimate by research firm Kantar, which analyzed ads from the opening kickoff through the on-field trophy presentation, a span of about four and a […]
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