Peacocks is back: 200 stores and 2,000 jobs SAVED

Peacocks is back: 200 stores and 2,000 jobs SAVED as senior executive rescues collapsed British fashion chain from administration after securing backing from international investors

Collapsed fashion chain Peacocks has been bought out of administration by a senior executive with backing from a consortium of international investors, saving 200 stores and 2,000 jobs, it has been announced.   

Peacocks, which was part of billionaire Philip Day’s EWM Group retail empire, went into administration last November. 

The Cardiff-based chain operated 423 stores with 4,369 staff before its collapse.  

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