Mike Tyson's Cannabis Brand is selling Weed Gummies called MIKE BITES
Mike Tyson’s Cannabis Brand is Making ear-shaped weed gummies called MIKE BITES – a reference to infamous moment he bit off a chunk of Evander Holyfield’s ear during a championship match
- ‘Holy ears! They’re finally here! Go get your Mike Bites now,’ Tyson’s cannabis brand, Tyson 2.0, announced on Twitter on Tuesday
- The weed gummies have a bite mark right where Tyson, 55, bit off a piece of Holyfield’s ear during the infamous 1997 fight
- The incident cost the undisputed heavyweight champion his boxing license and a fine upwards of $3million
- The Brooklyn, New York native launched his cannabis company in November 2021. In addition to being the company’s co-founder, he is the chief brand officer
- It is unclear when exactly the edibles will be available, or their price. Tyson 2.0 products are sold at marijuana retailers in Nevada, California and Colorado
Twenty-five years after the ‘Bite Fight’ that left Evander Holyfield without a piece of his cartilage, Mike Tyson is marketing ear-shaped edibles.
‘Holy ears! They’re finally here! Go get your Mike Bites now,’ Tyson’s cannabis brand, Tyson 2.0, announced on Twitter on Tuesday.
The weed gummies are shaped like an ear with a cut out where Tyson, 55, bit off a piece of Holyfield’s ear during the infamous 1997 fight that cost the undisputed heavyweight champion his boxing license and a fine upwards of $3million.
It is unclear when exactly the edibles will be available, or what they’ll cost. Tyson 2.0 products are sold at marijuana retailers in Nevada, California, Massachusetts and Colorado.
‘Holy ears! They’re finally here! Go get your Mike Bites now,’ Tyson’s cannabis brand, Tyson 2.0, announced on Twitter on Tuesday
The product is a reference to the infamous moment Tyson bit off a chunk of Evander Holyfield’s ear during a championship match
The Brooklyn, New York native launched his cannabis company in November 2021. In addition to being the company’s co-founder, he is the chief brand officer.
‘Cannabis has always played an important role in my life,’ Tyson has said.
‘Cannabis has changed me for the good both mentally and physically, and I want to share that gift with others who are also seeking relief,’ he added.
Tyson 2.0 features several strains ranging from mild to high potency. Marijuana pre-rolls packed with Tyson 2.0 strains usually sell at $11, while the pre-packed one-ounce bag sells at $90.
The company also plans to launch its products in Michigan in the near future.
‘Eventually, Tyson 2.0 plans to offer the premium marijuana flower at more than 200 retail outlets across [Michigan] and introduce other products like edibles,’ the Michigan Marijuana Report wrote.
Tyson has grown a cannabis garden on top of his $44million mansion near Desert Hot Springs, California.
His plans are to expand his 420-acre weed resort into a luxury venue for music festivals, according to The Independent.
Referee Mills Lane examines boxer Evander Holyfield’s right ear along with ring physician Dr. Flip Homansky (far left) and Holyfield’s trainer Don Turner, after opponent Mike Tyson bit him during a fight at the MGM Grand Hotel and Casino, Las Vegas, June 28 1997
Former Heavyweight Champions Mike Tyson, Lennox Lewis and Evander Holyfield are honored prior to the Heavyweight bout for Wilder’s WBC and Fury’s lineal heavyweight title between Tyson Fury and Deontay Wilder on February 22, 2020
The champion’s latest marketing strategy was likely years in the making. In 2019, Tyson and Holyfield discussed the business venture in a video.
‘You might be in business because we’re going to make some Holy-ears,’ Tyson said, according to World Boxing News. ‘Some edibles that got a bite taken out of ’em.’
‘Well, I could do that,’ Holyfield answered.
Time has calmed the rage Tyson showed in the rink on 1997, and Holyfield’s refusal to make light of the famous fight.
Months after the fight, Holyfield’s lawyers sent the Candy Factory, a cease-and-desist letter to halt sales of ‘Earvander-Tyson Bites,’ a similar concept to Tyson’s ‘Mike Bites.’
Then-owner Frank Sheftel said he sold about 300 boxed pairs of the chocolate ears and made a $600 – or $1,051 in 2022 – profit.
Holyfield’s lawyers accused Sheftel of using his likeness without his permission and demanded the Candy Factory stop selling chocolates and turn over proceeds from the sale.
Sheftel complied and stopped selling the ear-shaped chocolate shortly after.
Time has seemingly milden the rage Tyson showed in the rink on 1997, and Holyfield’s refusal to make light of the famous fight
Tyson first fought Holyfield in 1996 as he attempted to defend his World Boxing Association heavyweight title.
Holyfield won the eleventh round but Tyson complained of head-butting throughout the contest and a rematch finally took place the following year.
Tyson went out for revenge and in their rematch he bit Holyfield’s ear twice – with a chunk of his ear being left on the canvas – before he was disqualified and fined $3million from his $30million by the Nevada state commission.
It was the first heavyweight fight in over 50 years to end in a disqualification.
After Holyfield dominated the early rounds he was then heard screaming in pain.
The former champion later revealed he made much more from the aftermath of the situation than the $3million he was fined for from the incident.
‘That’s what makes it funny to me. Not that I bit his ear, but the money I was fined, I made it back in folds just from taking pictures biting his ear,’ he said about the incident on his podcast, Hotboxin, in 2020.
During his break from the ring after his license was rescinded, Tyson made a guest appearance for the WWE at a Wrestlemania event where he was paid over $3million to be a ‘guest enforcer’.
Commenting on the incident, Tyson revealed that he was livid with Holyfield, saying that he had been headbutting him during the fight.
Tyson also told Fox News in 2020: ‘I bit him because I wanted to kill him. I was really mad about my head being bumped and everything. I really lost consciousness of the whole fight. It took me out of my fight plan and everything.’
Asked if he would do it again, Tyson said: ‘I say, ‘No, never ever again’. But I might do it again. Well if he does what he was doing to get bitten, I would bite him again. Yeah.’
Tyson first fought Holyfield in 1996 as he attempted to defend his World Boxing Association heavyweight title. Holyfield won the eleventh round but Tyson complained of head-butting throughout the contest and a rematch finally took place the following year
Tyson went out for revenge and in their rematch he bit Holyfield’s ear twice – with a chunk of his ear being left on the canvas
The two legends have since reconciled and have even joked about the incident
The two legends have since reconciled and have even joked about the incident.
‘My realdealbbqsauce.com will make u wanna take a bite out of someone’s ear! Ask @MikeTyson – Luv ya bro!’ Holyfield wrote on Twitter in 2012, while promoting his barbecue sauce.
The pair also appeared in a hilarious 2013 Foot Locker commercial, in which Tyson returned a piece of Holyfield’s ear to help the shoe retailer promote its ‘Week of Greatness.’
They have also been photographed attending red carpets together, and laughing off the past.
‘It turned out to be bigger than it [was] because everywhere I went people said ”Man, that’s a great thing,”’ Holyfield said about the fight on Larry King’s show in 2018.
‘So it made you more famous than you ever could have been?’ King asked.
‘Yeah, I think so,’ Holyfield answered.
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