Lord Sugar lays into Twiggy after she loses battle over her name

Twiggy loses legal battle to try and stop dog accessories company using her name

• Dame Lesley Lawson, known as Twiggy, lost a case for rights to ‘Twiggy’ name
• Twiggy, 71, tried to stop dog accessories company from registering a trademark

Just her name conjures up images of the Swinging Sixties.

But despite her reputation as a cultural icon, Twiggy has lost a case in which she had claimed she owned the rights to the Twiggy name. 

The 73-year-old model, singer and actress – pictured in her heyday – had tried to stop an outdoor dog accessories company, called Twiggy Tags, registering a trademark.

But after the case went before the Intellectual Property Office, the dog company was allowed to trademark their own name.

The model, whose real name is Dame Lesley Lawson, is also said to have surrendered all four of her Twiggy trademark registrations.

But despite her reputation as a cultural icon, Twiggy – pictured in her heyday – has lost a case in which she had claimed she owned the rights to the Twiggy name

Apprentice star Lord Alan Sugar said: ‘Legendary status doesn’t give you automatic trademark rights’

Lord Sugar’s company Trade Mark Wizards worked on behalf of the dog accessories company.

The Apprentice star said: ‘Legendary status doesn’t give you automatic trademark rights.’

It is understood that Twiggy had originally filed an opposition to the company’s trademark and that Trade Mark Wizards had responded with a cancellation action, as her four trademark registrations had not been used in recent years.

According to sources the case still went to a formal decision even though Twiggy had surrendered her registrations.

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