Lamborghini is SELLING OUT of luxury sports cars as customers splurge
Lamborghini is SELLING OUT of luxury sports cars as customers who have been stuck at home for months splash out
- Italian luxury brand said it has sold about 10 months of 2021 production capacity
- CEO Stephan Winkelmann said 2020 was the company’s ‘second-best year ever’
- Deliveries of the supercars rocketed by nearly 25 per cent in the first quarter
- Comes as wealthy customers splash out following the lifting of Covid-19 rules
Lamborghini has almost sold out of luxury sports cars for the year as customers stuck at home for months due to the coronavirus pandemic splash out.
The Italian supercar brand has sold about 10 months of its production capacity, Chief Executive Officer Stephan Winkelmann told Bloomberg in an interview during the Milano Monza Motor Show.
‘Despite a two-month shutdown due to the pandemic, Lamborghini ended 2020 as its second-best year ever,’ Winkelmann said.
He added that Lamborghini deliveries have shot up by nearly 25 per cent in the first quarter.
Among the stars recently spotted with Lamborghinis are former Emmerdale actor Kevin Fletcher and Geordie Shore’s Chloe Ferry.
Fletcher was seen getting into his £180,000 Lamborghini Huracan convertible outside a Cheshire supermarket in February. A car enthusiast, Fletcher owns his own motor racing team.
Since April, Ferry has regularly posed in front of her fire-engine red £160,000 Lamborghini in pictures uploaded to social media.
At the motor show, crowds gathered to see new models from more than 60 car makers including Ferrari, Porsche and McLaren. Lamborghini featured the Huracan STO near Milan’s iconic Duomo cathedral.
The car has a max speed of 192 miles per hour and can go from 0-100 kilometres per hour in three seconds.
Lamborghini has almost sold out of luxury sports cars for the year as customers stuck at home for months due to the coronavirus pandemic splash out. Pictured: The Huracan STO
The Italian supercar brand has sold about 10 months of its production capacity, Chief Executive Officer Stephan Winkelmann told Bloomberg in an interview during the Milano Monza Motor Show. Pictured: The Huracan STO
Despite the pandemic, Lamborghini deliveries have shot up by nearly 25 per cent during the first quarter. Pictured: The Huracan STO
The sleek two-door vehicle ‘delivers all the feel and technology of a genuine race car in a road-legal model,’ according to Lamborghini’s website.
‘Its extreme aerodynamics, track-honed handling dynamics, lightweight contents and the highest-performing V10 engine to date come together, ready to trigger all the emotions of the racetrack in your everyday life,’ the site continues.
Bloomberg reported that Lamborghini is spending €1.5billion (£1.3billion) on electrifying its lineup by offering plug-in hybrid versions of each model by 2024.
It plans to launch its first car powered only by battery in the second half of the decade, Bloomberg said.
The move is relatively unusual for a supercar maker, many of which have been slow to incorporate electric vehicles into their brands – often built on the power of their engines.
‘Lamborghini doesn’t want to be the first-mover at all cost,’ Winkelmann told Bloomberg.
‘In electrification, we need to choose the right moment, when we think the market is ready and we think we can really be the best.’
Among the stars recently spotted with Lamborghinis is former Emmerdale actor Kevin Fletcher, who was seen getting into his £180,000 Lamborghini Huracan convertible outside a Cheshire supermarket in February. A car enthusiast, Fletcher owns his own motor racing team
Direct rival Ferrari this week appointed new Chief Executive Benedetto Vigna, a 52-year-old physicist who has spent 26 years at semiconductor maker STMicroelectronics and is expected to drive Ferrari into the era of electric cars.
A potential sale or listing of the Lamborghini by owner Volkswagen AG was shelved late last year.
Winkelmann said there were no plans to list Lamborghini, which had boosted revenue by 5.4 percent to €509million during the first quarter.
Lamborghini’s most exclusive supercars
Lamborghini produces some of the expensive cars on the market, adored by footballers, business moguls and celebrities.
In February, the brand set a new record for the most expensive vehicle ever sold at auction when a 1971 Lamborghini Miura went for £2,078,496 at Sotheby’s Paris.
Here are ten of the brand’s most expensive supercars:
1. Veneno Roadster
Estimated value: £5.8million
Horse power: 750
Top speed: 221 mph
2. Veneno
Estimated value: £3.7million
Horse power: 740
Top speed: 221 mph
3. Egoista Concept
Estimated value: £2.1million
Horse power: 600
Top speed: 202 mph, estimated
4. Miura Concept
Estimated value: £2.1million
Horse power: 380
Top speed: 322 mph, estimated
5. Sesto Elemento Concept
Estimated value: £1.9million
Horse power: 570
Top speed: 185 mph
6. Aventador J
Estimated value: £1.9million
Horse power: 700
Top speed: 200 mph
7. Reventon Roadster
Estimated value: £1.6million
Horse power: 661
Top speed: 205 mph
8. Pregunta Concept
Estimated value: £1.5million
Horse power: 530
Top speed: 207 mph
9. Mansory Carbonado GT
Estimated value: £1.4million
Horse power: 1,600
Top speed: 230 mph
10. Mansory Carbonado Apertos
Estimated value; £1.1million
Horse power: 1,250
Top speed: 236 mph
Source: Wealthygorrilla.com
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