EXCLUSIVE: Row as woke firm won't print 'adult human females' stickers

EXCLUSIVE: Anger as woke firm refuses to print stickers defining women as ‘adult human females’ in trans rights row – even though they made JK Rowling’s anti-Sturgeon T-shirt

  • Helloprint has now refused to print the ‘Woman’ sticker after five years’ service
  • It says it thinks dictionary definition suggests that trans people are not women

A printing firm is in a women’s rights row after declaring it would no longer make stickers defining them as ‘Adult human females’ for a prominent campaigner.

Helloprint – which has a UK branch but is headquartered in Rotterdam – has suddenly refused to supply them to Kellie-Jay Keen, who is the founder of Standing for Women.

Her now well-known dictionary-style design shows the word ‘Woman’ above a definition which reads ‘adult human female’ and has been printed by them some 80,000 times.

The firm also made a T-shirt designed by Ms Keen and worn by JK Rowling which described First Minister Nicola Sturgeon as a ‘Destroyer of women’s rights’ over the controversial gender recognition act.

But now the company – who has accepted £75,000 of orders from the cause – now say they are ‘offensive material’.

Helloprint refused to supply them to Kellie-Jay Keen, the founder of Standing for Women

The firm made a T-shirt designed by Ms Keen and worn by JK Rowling which described First Minister Nicola Sturgeon as a ‘Destroyer of women’s rights’

Ms Keen put in three orders to the company, which she had been using since 2018.

She told MailOnline: ‘The company has printed every sticker I’ve ever sold for the last five years, now they won’t print the dictionary definition of the word woman. I’ve probably ordered 80,000 from them in the past.

‘I just have no idea why they have gone and done this.

‘I can only think they have got new staff who have decided they are not going to do it anymore.

Ms Keen’s dictionary design has become well-known among those interested in the debate


Isla Bryson, who – as Adam Graham – was convicted of violent sex attacks on two women and was initially placed in a women’s jail

‘They have printed most of it before without any trouble. I have taken great care over the years never to disclose who prints my stuff in case they are targeted by the trans lobby.

‘That famous T-shirt JK Rowling wore, I designed and had printed – Helloprint actually made it.’  

MailOnline understands Helloprint originally objected to a leaflet in one of the orders which said the adoption of trans ideology threatened women’s rights and spaces. 

Concerns over whether male predatory sex offenders could pose as women to gain access to female-only areas is something many campaigners have raised in the past.

One of Kellie-Jay Keen’s Standing For Women on September 18 last year in Brighton

Helloprint – which has an average revenue of $32million – describes itself as ‘driven by culture’

But this led to agents at the firm deciding a ‘Let Women Speak’ banner, the Sturgeon slogan and the ‘Woman definition’ could also be seen as ‘anti-trans’ or ‘harmful’.

Staff at the company then concluded the definition suggested trans people were not women.

The issue of women’s rights potentially being threatened by a rush to adopt policies helping transgender people is a long-running controversey.

Campaigners worried about the moves cite dangers of Ms Sturgeon’s Gender Recognition Act, that would make gender self-identification possible in Scotland.

The nightmare scenario could see a predatory male sex offender pretending to be a woman to target them in single-sex spaces.

And the idea has also paved the path for criminal men to pose as women to try and be sentenced to time in female prisons.

Isla Bryson, was convicted of violent sex attacks on two women, living as a man called Adam Graham.

Byron was initially sent to a women’s prison on remand but has since been taken to an all-male unit. 

One of Bryson’s victims has said: ‘I don’t believe he’s truly transgender. I feel as if he’s made a mockery out of them using it. As far as I’m concerned, that was to make things easier for himself.

‘You’ve got genuine cases where people are desperate to get reassignment for the right reasons because they’ve been born into that body… not because they’ve raped two people and decided that’s an easy way out.’

Helloprint – which has an average revenue of $32million – describes itself as being ‘driven by culture’.

Its website declares ‘We love diversity, we love change and we love to give back where we can’.

Today Helloprint CEO Hans Scheffer said in a statement to MailOnline: ‘Helloprint is committed to equality, diversity and inclusion and we strongly oppose any discriminatory views or opinions. We embrace the freedom for everyone to be, or become, who they want without fear or judgement and freedom of speech is something we place great value on.

‘Customers at Helloprint are free to print whatever they want, so long as it doesn’t contravene our policies. As such, we reserve the right to refuse any content that is deemed to be racist, discriminatory, or offensive.

‘We have worked with Ms Keen on previous occasions and are aware of her beliefs. Where these can be conveyed in line with our commitment to freedom of speech, we have delivered content for her, but when we have felt that there is harmful or offensive content, orders have been refused.

‘Any discussion around such topics can be delicate, and as a company we continually seek to improve our approach to these so that we provide a safe and equal environment for our employees, customers, and partners alike.

‘During a recent cluster of orders placed by Ms Keen, it was agreed by several Helloprint agents that part of the order contained offensive material which was consequently refused. As part of that cluster of orders, some content was refused that was not (when viewed in isolation) discriminatory or offensive. We maintain, however, that when viewed in the wider context of Ms Keen’s anti-trans narrative, it could be perceived as inflammatory.

‘Unfortunately, Ms Keen has chosen to view this decision as Helloprint being “anti-women” which is absolutely not the case.

‘To be clear, Helloprint is in no way “anti-women” (51% of our team are female) and we are proud to be a company that welcomes people from 38 different nationalities. We embrace anyone who believes in the right to be yourself whilst respecting others – anything else would be in direct opposition to our belief in inclusion and equality.’

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