Exclusive: Edgewater Markets Launches EdgeFXAsia

Edgewater Markets, a leading FX technology solutions provider, announced today that it has launched EdgeFXAsia to eliminate major latency issues for regional clients. EdgeFXAsia is powered by the company’s ultra-low latency proprietary technology.

According to the official press release shared exclusively with Finance Magnates, the company is expanding its regional presence to help clients connect locally to trade. The latest move is another addition to Edgewater’s expanding product line which includes EdgeFX.Pro™, EdgeFX.Pro.EU & EdgeFX.Pro.UK, and EdgeFXLatam.

Edgewater Markets aims to facilitate Asia-pacific market participants with flexible solutions. Founded in 2009, the company has more than 350 institutional clients worldwide including banks, brokers, and asset managers. Edgewater hosts its proprietary ultra-low latency trading engine through the TY3 FX data center.

Commenting on the announcement, Shilpa Dubey, Head of APAC for Edgewater, said: “We have clients across the region who trade with us over GUI and API channels. By leveraging our regionally based front-to-back hosted solution, they can now connect to us with ease without having to invest in expensive hosting and networking connectivity, thus improving the execution quality and trading experience our clients have come to rely upon with Edgewater. We provide our customized solution at a lower cost and improved performance.”

Customized Solutions

Edgewater Markets has been able to develop customized solutions for regional markets in the past with the use of a streamlined User Interface to provide dynamic pricing and hedging strategies. “Together with regional hosting of EdgeFXAsia, the proprietary HTML5 GUI developed by Edgewater Markets, clients can now connect locally to trade, removing significant latency issues that arise trading out of the region. The move follows the longstanding focus on regionally sourced and accessed liquidity for UI clients,” the official press release states.

“We are committed to providing our clients best-of-breed trading solutions that optimize their specific trade flows utilizing the best technology available to transact their business. Coupling local colocation with the broad distribution of the AWS Cloud for GUI accessibility reflects this underlying philosophy,” Brian Andreyko, Chief Product Officer at Edgewater, said in a statement.

The company reported strong financial performance in 2020.

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