Seasonal items are big business for fast food

New York (CNN Business)Attention red cup fans: Starbucks is giving away reusable holiday cups for one day only.

Customers who order a handcrafted holiday beverage from US Starbucks locations on Thursday will receive their drink in a “limited-edition reusable red cup.”
Starbucks said that supplies are limited and the offer applies to all order methods, including through its app, in-person or via Uber Eats.

This year’s reusable cup design features a “classic holiday red, with playful swirls of shimmering ribbon dancing against a starry sky,” according to a press release. The same design is also used on its paper cups as part of the chain’s broader holiday theme introduced earlier this month.

The cup is made from 50% recycled materials and customers can bring it back to Starbucks (SBUX) for a 10 cent discount on future drink orders.

To receive the reusable cup, customers must order a handcrafted holiday drink or fall beverage (hot, iced or blended). Those items include the apple crisp macchiato, peppermint mocha, pumpkin cream cold brew and toasted white hot chocolate. Regular brewed and iced coffee is not included in the promotion, nor are the holiday coffee blends such as Christmas Starbucks Reserve.
Starbucks’ holiday-themed cups have become a tradition that drums up excitement among its loyal customers. This year, the chain expects to achieve record-breaking sales and anticipates more than $3 billion will be added to Starbucks’ gift cards.
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