Meta Fined $1.3 Billion for Violating E.U. Data Privacy Rules

Meta on Monday was fined a record 1.2 billion euros ($1.3 billion) and ordered to stop transferring data collected from Facebook users in Europe to the United States, in a major ruling against the social media company for violating European Union data protection rules.

The penalty, announced by Ireland’s Data Protection Commission, is potentially one of the most consequential in the five years since the European Union enacted the landmark data privacy law known as the General Data Protection Regulation. Regulators said the company failed to comply with a 2020 decision by the E.U.’s highest court that data shipped across the Atlantic was not sufficiently protected from American spy agencies.

The ruling announced on Monday applies only to Facebook and not Instagram and WhatsApp, which Meta also owns. Meta said it would appeal the decision and that there would be no immediate disruption to Facebook’s service in the Europe Union.

Several steps remain before the company must cordon off the data of Facebook users in Europe — information that could include photos, friend connections, direct messages and data collected for targeting advertising. The ruling comes with a grace period of five months for Meta to comply. And the company’s appeal will set up a potentially lengthy legal process.

European Union and American officials are negotiating a new data-sharing pact that would provide new legal protections for Meta to continue moving information about users between the United States and Europe. A preliminary deal was announced last year.

Yet the E.U. decision shows how government policies are upending the borderless way that data has traditionally moved. As a result of data-protection rules, national security laws and other regulations, companies are increasingly being pushed to store data within the country where it is collected, rather than allowing it to move freely to data centers around the world.

The case against Meta stems from U.S. policies that give intelligence agencies the ability to intercept communications from abroad, including digital correspondence. In 2020, an Austrian privacy activist, Max Schrems, won a lawsuit to invalidate a U.S.-E.U. pact, known as Privacy Shield, that had allowed Facebook and other companies to move data between the two regions. The European Court of Justice said the risk of U.S. snooping violated the fundamental rights of European users.

“Unless U.S. surveillance laws get fixed, Meta will have to fundamentally restructure its systems,” Mr. Schrems said in a statement on Monday. The solution, he said, was likely a ”federated social network” in which most personal data would stay in the E.U. except for “necessary” transfers like when a European sends a direct message to somebody in the United States.

On Monday, Meta said it was being unfairly singled out for data-sharing practices used by thousands of companies.

“Without the ability to transfer data across borders, the internet risks being carved up into national and regional silos, restricting the global economy and leaving citizens in different countries unable to access many of the shared services we have come to rely on,” Nick Clegg, Meta’s president of global affairs, and Jennifer Newstead, the chief legal officer, said in a statement.

The ruling, which is a record fine under the G.D.P.R., had been expected. Last month, Susan Li, Meta’s chief financial officer, told investors that about 10 percent of its worldwide ad revenue came from ads delivered to Facebook users in E.U. countries. In 2022, Meta had revenue of nearly $117 billion.

Meta and other companies are counting on a new data agreement between the United States and the European Union to replace the one invalidated by European courts in 2020. Last year, President Biden and Ursula von der Leyen, the president of the European Union, announced the outlines of a deal in Brussels, but the details are still being negotiated.

Meta faces the prospect of having to delete vast amounts of data about Facebook users in the European Union, said Johnny Ryan, senior fellow at the Irish Council for Civil Liberties. That would present technical difficulties given the interconnected nature of internet companies.

“It is hard to imagine how it can comply with this order,” said Mr. Ryan, who has pushed for stronger data-protection policies.

The decision against Meta comes almost exactly on the five-year anniversary of G.D.P.R. Initially held up as a model data privacy law, many civil society groups and privacy activists have said it has not fulfilled its promise because of lack of enforcement.

Much of the criticism has focused on a provision that requires regulators in the country where a company has its European Union headquarters to enforce the far-reaching privacy law. Ireland, home to the regional headquarters of Meta, TikTok, Twitter, Apple and Microsoft, has faced the most scrutiny.

On Monday, Irish authorities said they were overruled by a board made up of representatives from E.U. countries. The board insisted on the €1.2 billion fine and forcing Meta to address past data collected about users, which could include deletion.

Meta has been a frequent target of regulators under the G.D.P.R. In January, the company was fined €390 million for forcing users to accept personalized ads as a condition of using Facebook. In November, it was fined another €265 million for a data leak.

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