Prince Harry and Meghan Markle to stop using Sussex Royal brand
Prince Harry and Meghan Markle reveal they WILL stop using ‘Sussex Royal’ brand name from this spring after being banned by the Queen
- The word ‘royal’ will be blacklisted from couple’s future venture outside Family
- The planned non-profit organisation will not be named Sussex Royal Foundation
- Feared couple could rinse their royal credentials to secure lucrative brand deals
Prince Harry and Meghan Markle have been banned from using the ‘Sussex Royal’ brand in their new life outside the Family, their spokeswoman confirmed tonight.
The word ‘royal’ will be blacklisted from the couple’s future ventures once they officially quit front-line duties next month.
While the Duke and Duchess plan to champion a charitable foundation, it was feared they could parade the royal brand to secure lucrative commercial deals.
Confirming the Daily Mail’s revelations from earlier this week, their spokeswoman said: ‘While The Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK Government rules surrounding use of the word Royal, it has been therefore agreed that their non-profit organisation, when it is announced this Spring, will not be named Sussex Royal Foundation.
Prince Harry and Meghan Markle will no longer use their Sussex Royal brand, their spokeswoman confirmed tonight
While the Duke and Duchess plan to champion a charitable foundation, it was feared they could exploit the royal brand to secure lucrative commercial deals (Sussex Royal logo pictured)
‘The Duke and Duchess of Sussex do not intend to use ‘SussexRoyal’ in any territory post Spring 2020.’
Harry and Meghan have spent tens of thousands of pounds on a new Sussex Royal website to complement their hugely popular Instagram feed.
They have also sought to register Sussex Royal as a global trademark for a range of items and activities, including clothing, stationery, books and teaching materials.
But, in a blow to their projects going forward, they will forced to re-brand.
Since the couple’s bombshell decision to break ties with the Family and uproot to Canada, courtiers feared they could rinse their royal credentials for profit.
The couple said on Wednesday that their lives as working royals will end on March 31 when they stop representing the Queen and become financially independent.
Harry and Meghan will embark on a new chapter in North America, but sources have stressed they “will be in the United Kingdom regularly” and retain the same charitable goals supporting causes from the Commonwealth to mental health.
The Duke and Duchess will attend the Commonwealth Day service at Westminster Abbey on March 9, likely to be their last official appearance as working members of the monarchy, with the Queen and other senior royals.
The event is normally attended by the Prince of Wales, Duchess of Cornwall and Duke and Duchess of Cambridge and is a major engagement in the Queen’s calendar.
Harry and Meghan first began using the Sussex Royal branding this time last year, after they split their household from that of the Duke and Duchess of Cambridge – known as Kensington Royal.
The Sussexes’ Instagram page, @sussexroyal, has amassed 11.2million followers – the same number of fans as William and Kate’s account.
It was a natural progression, therefore, for Harry and Meghan to use the moniker for their new charitable foundation, due to be launched this year with the support of Buckingham Palace.
And as they secretly prepared for a new life in Canada, it was clear that Sussex Royal was at the forefront of Harry and Meghan’s plans.
Dozens of trademark applications were made for everything from bandanas to notebooks – although sources have always stressed that these were preventative measures to protect the trademark from others, and never intended for commercial use.
The couple also privately commissioned a new website. It went live last month to coincide with their bombshell announcement, with the introduction: ‘Welcome to the Sussex Royal community, your source for information on the Duke and Duchess of Sussex.’
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