Cappasity Enters the Chinese Market

Cappasity, a company that brings an outstanding in-store browsing experience to online retail through interactive and photorealistic 3D images and develops the first decentralized AR/VR ecosystem for 3D content exchange, has launched its platform in China. Kosta Popov, CEO of Cappasity, had a discussion with BTC manager about the prospects of entering the Chinese market as well as the details of Phase 2 of their ICO commencing in February.

Q: Why is China so important to Cappasity?

Kosta: China is one of the must-play, must-win markets for our business. We have big plans to expand our platform in Asia. A great number of our clients are online retailers and China is the largest e-commerce market in the world. As today commerce is actively moving into virtual space – large online stores embed 3D images into their websites more and more actively, as well as use augmented and virtual reality (AR/VR) technologies, this market is very promising for us.

Q: Why did you decide to collaborate with Alibaba?

Kosta: Alibaba Group is at the forefront of innovations. Alibaba Cloud introduces a suite of global cloud computing services, including data storage, relational databases, big-data processing, anti-DDoS protection and content delivery networks (CDN). They are the leaders in China and have the most advanced infrastructure. For that reason Cappasity has decided to utilize their capabilities.

Our development team launched servers for Chinese users. Here is how our technology for Chinese users works:

Q: How does your ecosystem work? What is the idea behind your token?

Kosta: Our platform serves as the basis for the first decentralized AR/VR ecosystem, which is a global environment for creation, integration, and sale of 3D content. The ecosystem  enables quick and inexpensive production of high-quality content as provides its participants with a convenient environment and all the necessary tools for fruitful interaction. The ecosystem encompasses participants willing to sell or buy AR/VR and 3D content – content makers, application developers, businesses, and ordinary consumers. The participants will be exchanging two main types of products – content itself and applications for its production.

The exchange equivalent is represented by our digital currency – Cappasity token (CAPP). CAPP is a utility token as all payment operations within the ecosystem are conducted in CAPP. We plan to launch an internal exchange that will make it possible to buy tokens at the client’s request. For example, we have a client who pays for services on our platform with their PayPal account or credit card. We give them an option to purchase CAPP tokens directly on the platform and use our services. The platform automatically buys CAPP tokens from exchanges and offer them to our clients. More clients give us a higher token turnover.

Q: What are the benefits of blockchain as it used in your ecosystem?

Kosta: Our ecosystem is the first platform that leverages blockchain infrastructure to ensure decentralized and trustless copyright storage. Each content file is assigned with an ID or a hash to prevent any copyright infringement. All hashes of all the files are listed in the blockchain and cannot be changed. Once a content transaction is done, all its details will be processed according to a smart contract protocol and cannot be reversed retrospectively. The system will not allow a malefactor to sell someone else’s file by claiming it as their own, or rent a file for free when the rental period has already come to an end. Therefore, when exchanging content, buyers and sellers are guaranteed that their copyrights are fully protected. In addition, blockchain-based financial transactions are transparent and instant all over the globe.

Q: How do you feel about the fact that ICOs are banned in China? Will it affect your business?

Kosta: We respect and always comply with regulations of all countries where we work. I don’t think this decision can affect the Cappasity platform as the blockchain technology is not banned in China. In addition, we plan to adapt Cappasity’s internal exchange to payments systems available in China.

Q: Phase 2 of the ICO commences month. Tell us about its details. Will participants receive any bonuses?

Kosta: Presale commences on February 22 and will continue till March 22. Phase 2 starts on March 22 and will last for 28 days. To participate in the presale and become one of the early crowdsale participants who will get an early bird bonus of 10 percent , a participant needs to register on by clicking “Sign Up.” The early bird bonus is allocated on a first come first serve basis. Apart from the early bonus, we give our crowdsale participants an opportunity to receive the community bonus of up to seven percent.

We also have an affiliate program – if someone registers on through a participant’s referral link, the owner of the link receives five percent from each transaction performed by a new participant.


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