Austrians issue warning after ‘cow kiss challenge’ sparks craze

Do not kiss cows – with or without tongues: Austrian government is forced to issue warning after ‘cow kiss challenge’ sparked the bizarre craze

  • The ‘Cow Kiss Challenge’ started by Swiss app Castl to raise money for charity
  • People were seen laughing and holding flowers as they got cows to ‘kiss’ them
  • But Austrian Agriculture minister said craze was a ‘dangerous nuisance’ 

Internet users have been warned to shun an online cow-kissing challenge by the Austrian government, who called it a ‘dangerous nuisance’.

A Swiss app called Castl launched the #KuhKussChallenge (‘Cow Kiss Challenge’) on Wednesday, encouraging users in Switzerland and other German-speaking countries to kiss cows – ‘with or without tongues’ – to raise money for charity.

But Austrian Agriculture Minister Elisabeth Koestinger branded the challenge a ‘dangerous nuisance’ in a statement on Thursday. 

https://youtube.com/watch?v=y0NmDNlE5HY%3Ffeature%3Doembed

Internet users have been warned to shun an online cow-kissing challenge by the Austrian government, who called it a ‘dangerous nuisance’. In a Youtube video of people performing the challenge one man clutches a bunch of flowers as he presses his lips to a cow to get it to ‘kiss’ him.

In a Youtube video of people performing the challenge one man clutches a bunch of flowers as he presses his lips to a cow to get it to ‘kiss’ him. 

Apparently successful, he then laughs into the camera.

Another man laughs loudly when his lips and nose are smothered by a cow’s tongue.

However, Ms Koestinger said the craze was a ‘dangerous nuisance’ as she pointed out that cows with calves could become aggressive.

She added: ‘Pastures and meadows are not petting zoos – actions like these could have serious consequences.’

Balancing the activities of tourists and cattle farmers is a sensitive topic in Austria’s mountain regions, with both being key pillars of the region’s economy.

In February, a court in the Tyrol region caused uproar after ordering a farmer to pay 490,000 euros ($555,000) in compensation to the widower of a woman who was trampled to death by a herd of his cows in 2014.

This man laughed into the camera after being kissed by his chosen cow

However, Austria’s agriculture minister said the craze was a ‘dangerous nuisance’ as she pointed out that cows with calves could become aggressive

The farmer is appealing the verdict and is being supported by Austria’s farmers’ federation, which has warned of the ‘end of our mountain pastures’ if the verdict is allowed to stand.

The government has tried to prevent such incidents by publishing a ‘code of conduct’ for mountain walkers and hikers, advising them to avoid herds of cows wherever possible.

‘Actions like this challenge fly in the face of our efforts to promote co-existence on the pastures. I simply can’t understand it,’ said Koestinger. 

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